CAMRA, alongside SIBA, the British Institute of Innkeepers and the Independent Family Brewers of Britain, has launched a campaign to support independent breweries, by letting customers know whether the beers they’re drinking are brewed by smaller independent breweries, or multinational beer companies.
Point of sale material using the slogan ‘Indie Beer’ and a website where customers can enter the name of a beer to discover whether it is independent are the main tools. The campaign was started following surveys which indicated that a lot of beer drinkers thought that so-called ‘craft’ beers brewed by industry giant such as Carlsberg and Heineken, were actually brewed by independent breweries.
Check out the website here for further information, including the definition of independent.
